- Introduce us to your project?
We are Prime, Lee Heir – Vocalist, Kieran Hill – Guitarist, and James Alick –
Drummer, and here to ruthlessly promote our new single ‘In Summer’ and September
- How did you start out?
We all met online with the intention of making loud, noisy rock ’n’ roll music.
- Describe your sound?
We’d describe it as classic rock with influences from blues, punk and funk.
- What influences your craft?
Our lives, the experiences we have, and the people we meet. Musically, we like
people who make real, true music and have an air of flamboyance and excitement,
and we intend to follow that tradition.
- What makes your project different? Why should people listen to you?
As we just said, we tell our own story, not anyone else’s. The sounds we create are
from a place of complete freedom to use our instruments and vocals in any way we
see fit. I think if you like exciting, new rock music, not something that sounds old and
dated, give us a listen.
- When introducing people to your music, what song should I show them first? What
is your quintessential track?
We think ‘In Summer’, our new single, is the peak of the music Prime have made so
far. We have some really good tracks still to record, but the video of ‘In Summer’
shows what we’re all about, spirited, fun, and we hope lasting in people’s minds.
- What has been the biggest struggle in your career so far?
Just operating in the state that music is in at the moment, where many talented bands
and solo artists are struggling to get paid and get recognition. We’ve worked hard, and
managed to keep our heads above the water.
- What has been the biggest highlight in your career so far?
Getting to play numerous shows at the o2 Academy venues was a big thing, and we
want to get back to these venues soon and play to more great crowds.
- How bright is the future of your project – what are the plans?
It’s as bright as we want it to be… the harder we work in rehearsal and on the
recordings, the better we will be. Our plan in 2019 is to play more European gigs, and
we’ve already arranged bookings in Belgium and Sweden.
- When all is said and done, how would you like to be remembered?
Just as people who helped and respected the art of making music and putting on
shows. Despite obstacles, we’ve always tried to help out and work with other bands to
push the whole thing forward.
Prime – ‘In Summer’ single is out now on YouTube and Spotify.
Prime play live in Nottingham (Eastwood DH Lawrence Festival – 8th Sept),
Sheffield Hagglers Corner (12th Sept), Manchester Castle Hotel (14th Sept), London
RoadTrip and The Workshop, Shoreditch (15th Sept).
Prime UK Band can be found at: