A return to traditional Lorde, Perfect Places is damn-near perfect.

The first explicit song from Lorde’s fresh Melodrama begins by humbly reminding the audience that Lorde is only nineteen. That’s the same age as myself. Astoundingly, at only four days older then my sister, Lorde serves as a statement of our generation of pop music. It’s crazy to think that Lorde was only sixteen when she debuted with Pure Heroine, and I mentioned in my previous review of Lorde that I am astonished by her, and I’m always eager for a new release or performance.

Perfect Places is a party anthem for those who spend “all their nights off their faces” desperately seeking their ‘perfect place’. The song serves as a faultless metaphor for those who simply try to find the best place to have a night out; those who party to discover tranquillity. Lorde knows her audience – I truly admire and respect that. In my opinion, this may be one of Lorde’s best works. It combines all the aspects and traits of her different styles; the alternative beat-pop, upbeat jamming choruses and even a hint of the slower piano-based production showcased in Lorde’s previous single, Liability.

Returning to Lorde and her relationship with her audience, as a media student I can’t help but dissect her marketing techniques. Lorde’s first single, Green Light, reached number one in the New Zealand charts, and peaked at 20 on the UK Singles chart, as well as number 9 in the US. There’s no denying that Lorde is popular both back home in New Zealand, but also over here in the UK and US. However, from what I can tell, there is next to no promotion for Lorde. I haven’t seen an advertisement for her new album, nor recall anyone telling me it was happening; I just knew – despite the critical acclaim of her debut work. Maybe that’s because I’m a Lorde fan, but I believe it goes back to Lorde understanding her audience; she performed on SNL in America and went on to promote herself over Facebook and Instagram, updating her followers on how the writing process is going, but never once mentioned the release of the album, which has been in development for at least two years.

Lorde, you are great. I can’t wait for you to return to the UK. In my previous review, I expressed my desire to see you live, but now I feel as if it is essential. Melodrama will release on the 16th of June, and I cannot wait.

4.9 / 5 Bytes.

Will Wilkins.




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